Digital Strategy Manager

Application Deadline: 31 August 2024

Department: Sales / Marketing

Employment Type: Full Time

Location: US - Indiana - Avon

Reporting To: Lisa O'Leary

Description

Key Responsibilities

• Hands-on, day-to-day ownership and management of Franklin Water Treatment’s full-service, e-commerce strategy
• Define long- and short-term strategies to support marketing-influenced lead generation and revenue growth across all digital and traditional advertising platforms
• Oversee the execution of Franklin Water Treatment’s digital customer experience roadmap
• Work closely with IT/DCX Teams to ensure website optimization for SEO/SEM and best practices on the utilization of Google AdWords and PPC
• Lead digital marketing continuous improvement efforts and track performance to optimize Return on Advertising Spend (ROAS)
• Lead website development and execution to ensure the optimal digital customer experience and drive organic website traffic
• Act as champion to drive marketing engagement and sales opportunities on CRM platforms for Direct to Consumer Sales Channel (via Service Titan) and Indirect to Consumer and Commercial/Industrial Sales Channels (via Creatio)
• Media forecasting and aligning media plans against business KPI’s (leads, traffic, sales, etc.)
• Manage vendors and/or agency partnerships for traditional channels including: television, print, radio
• Manage budgets and performance to monthly, quarterly, and annual growth targets
• Manage staff to effectively execute media placement and web site development
• Perform other related duties as required or assigned

• Supervises supervisory and non-supervisory employee(s)
  • Interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance, rewarding, and disciplining employees; addressing complaints and resolving problems
  • Working with Human Resources on employee issues
• Maintains a climate that attracts, retains, and motivates top quality personnel

Skills Knowledge and Expertise

• Strategic Planning – Passionately develops and drives a shared understanding of a long-term vision for a digital process or technology, and defines short- and long-term actions to achieve the vision 
• Communication – Delivers accurate, clear, and concise messages orally and/or in writing
• Problem Solving – Uses a logical, systematic search for the source of a problem, determining the most likely cause by eliminating potential causes of a problem
• Decision Making – Identifies and understands issues, problems, and opportunities; compares alternatives and makes timely decisions
• Cost/Benefit Analysis – Quantifies business benefit of a digital solution in financial terms and compares with the total cost of the solution
• Meeting Facilitation – Plans and facilitates meetings of department, internal partners, or vendors to share information and/or make collaborative decisions
• Presentation Skills – Prepares and delivers effective presentations to communicate a message to a group of employees, peers, internal partners, or leadership

• Bachelor’s degree in marketing, communications, or a related degree and/or equivalent work experience (required)
• Experience and understanding of various forms of digital marketing software and services such as customer relationship management, digital asset management, project management systems, content management systems, marketing automation software, and where these fit within the current technology stack
• Digital advertising platform experience (Google Ads, Bing, Facebook, LinkedIn Ads, etc.)
• Google Analytics and Google Tag Manager experience required
• Proficient in online research and data analysis
  • Consistently optimize channels, campaigns, and creative based on full-funnel performance and efficiency
  • Prioritize and lead new paid media channel testing
• Previous supervisory experience
• B2B2C experience (preferred)

• Working knowledge of Adobe CC Suite of software
• Proficient use of marketing automation software and customer relationship management systems
• Proficient in Microsoft Word, Excel, PowerPoint and computer-based productivity tools required
• Proficient knowledge and understanding of general computer and online software

• Relevant certifications in digital marketing and data analytics (e.g. Google Ads, Facebook, Bluprint, Google Analytics) are a plus

• Continually required to sit; use hands to finger, handle, or feel; and talk or hear.
• Regularly required to reach with hands and arms.
  • Occasionally required to stand and walk.
• The employee must occasionally lift and/or move up to 20 pounds.
• Specific vision abilities required by this job include close vision.

Benefits